Brand Strategy / Brand Partnerships / Content Strategy / Apparel Design
Authenticity is core to Brooklyn Yoga Project. With a small but loyal customer base and some of the best teachers in NYC, this off-the-beaten path yoga studio was ready to expand its reach and boost sales.
We collaborated with BYP owners and teachers to develop a social media strategy, produce shareable content, design branded apparel, and forge partnerships with like-minded local businesses. These initiatives resulted in substantially larger social media following, increased press coverage, and consistently full classes and workshops.