Brand Strategy / Brand Identity / Art Direction & Photography / Website / Look Book
Craftspring, a fair trade toy company that partners directly with women artisans around the world, was founded with the intention of preserving traditional crafts and creating magical gift giving opportunities. Wanting to make the most of their empowering story and hoping to properly showcase their beautiful products, Craftspring came to us.
We worked with Craftspring's founder, Anne Py, to identify the essence of Craftspring and broaden their strategy to shift from seasonal to year-round gift giving. We then developed a robust brand language and visual approach to convey this idea across their core brand identity, e-commerce website, print and marketing collateral.
We sought to build an online experience that would serve as a central place for Craftspring to highlight the joy, craftsmanship, and wonder of their business and provide compelling new ways to feature the stories of their products and artisans. We restructured the shopping experience to easily navigate hundreds of products by introducing new ways to capture shoppers and inspire site visitors to create their own traditions through meaningful gift giving.
We are honored to be a part of bringing this incredible brand to life and look forward to continuing to support the Craftspring team as they connect people and communities around the world.