Brand Strategy / Brand Identity / Website / Collateral
FutureWomenX designs leadership programs for female business executives and entrepreneurs around the world. Guided by the belief that women should play a bigger role in shaping our future, FWX goes far beyond one-off coaching sessions, supporting a curated network of female leaders throughout their entire careers.
After years of offering their services through multiple organizations, founders Victoria Foster and Patricia Becker were ready to consolidate their work under one unified company and needed help creating the brand. We partnered with them to shape the core tenets of their organization and translate that vision into a distinct brand identity.
The brand was inspired by the strong, dynamic women who lead and participate in FWX programs. Our positioning, “empowering women to power the future,” encapsulates the approach and purpose of the organization. We developed a graphic visual language, including animated iconography, that uses elements of the traditional “power” symbol to communicate their offerings. A modern, minimalistic approach to color, line, and aesthetic puts FWX's key messaging at the forefront.
Since launch, Victoria and Patricia have expanded their offerings and significantly increased the organization's global impact under a cohesive, unified brand.