Brand Strategy / Brand Identity / Website Design and Development / Collateral
Massage Beyond offers integrated bodywork solutions for athletes, dancers, actors, and other high-performers.
Having already established itself in the wellness space when our collaboration began, Massage Beyond wanted to develop a cohesive brand strategy to ensure the company remains firmly grounded in its foundational values as it continues to grow.
We set off to create a brand identity as strong, dynamic, and inspiring as the Massage Beyond team and its core clientele. The tagline Never Lose Your Edge conveys a mentality shared by the growing roster of high-performers who have come to regard Massage Beyond’s services as indispensable to their success.
The visual approach started with hand-lettering to represent the “signature” service Massage Beyond delivers to each customer, coupled with a ‘90s-inspired, street-art aesthetic. The result is a brand “tag” laid over powerful black and white photography to evoke the sensory aspects of the massage. This bold, artistic approach brings energy and freshness to the brand as well as the wellness industry as a whole.