Strategy / Design
In today’s global landscape, delivering a consistent message to your customers is both important and challenging.
Driven to push the boundaries of design, form and function, we were tasked with creating a fresh face for O-I that could inspire and inform the company’s 27,000 employees, serving 5,800 customers at 80 plants in 21 countries. Combining a concise messaging strategy, compelling imagery, and interactive graphics, we designed a new way of telling O-I’s story.
The renewed narrative was used to communicate the future of the brand both internally and to O-I’s customers around the world.