Strategy / Design
In today’s global landscape, delivering a consistent message to your customers is both important and challenging.

Driven to push the boundaries of design, form and function, we were tasked with creating a fresh face for O-I that could inspire and inform the company’s 27,000 employees, serving 5,800 customers at 80 plants in 21 countries. Combining a concise messaging strategy, compelling imagery, and interactive graphics, we designed a new way of telling O-I’s story.

The renewed narrative was used to communicate the future of the brand both internally and to O-I’s customers around the world.

Sette+Creative+o-i+bookletSette+Creative+o-i+booklet
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