Brand Strategy / Brand Identity / Packaging Design / Website Design
Rawpothecary is a raw beverage company sold nationwide offering a variety of organic and vegan cold-pressed juices, fiber blends, seed milks, probiotic waters, and wellness shots.
While preparing to expand their product line, Founder Stephanie Walczak turned to us to help establish their brand vision and create a fresh new look for their products. Our challenge was to visually and verbally craft and communicate their story, fit it on a bottle, and ensure it stood out in a crowded juice aisle.
Working with Stephanie and her team, we developed a comprehensive brand strategy that went beyond juice to position Rawpothecary as a modern, innovative wellness company with a clear message to the consumer: being confident in what you put in your body frees you to focus on the rest of your busy life. From there, we created an aspirational tagline, Crave What You Need, and a manifesto that elucidates the purpose and intentions behind their brand.
We then distilled Rawpothecary’s lifestyle messaging into a visual system that included the logo, typography, icons, and infographics. The culmination of the refresh was a bold, colorful system for product packaging that brings consistency and modernism to the brand.
Rawpothecary is more than just juice. Now they can tell the world why.
Since the rebrand, Rawpothecary has launched in Whole Foods across the country and can be found in numerous fitness studios and wellness retreats.