Content Strategy / Brand Partnerships / Apparel Design / Collateral
Tangerine opened its doors in Spring 2015 with a vision to create a kick-ass community for both seasoned yogis and first-timers. We worked with Tangerine’s founders to turn a small yoga studio into a lifestyle brand that is now a thriving fitness staple in Brooklyn.
We developed a cohesive vision to create connections across social media, press, partnerships and activations. As a result, Tangerine was featured in Elle, SELF, Racked NY, Well+Good, and Brooklyn Magazine, and within 6 months class attendance increased 200%.