Via is a new kind of wellness studio founded on the belief that habits like meditation, movement, and expression of gratitude, when practiced consistently, can have a huge impact. The science proves it. But even for Via’s target audience of highly motivated, high-achieving individuals, practicing well-being habits consistently is hard. Typical gym or yoga memberships don’t include these offerings, and practicing alone at home takes discipline.

Sette positioned Via as a first-of-its-kind space to put positive routines into action. At once accessible and ambitious, Via empowers guests to practice the powerful daily habits that prime them to live their full potential.

To leverage Via’s energizing, action-oriented focus, we devised a brand mark that connotes movement and forward direction and an identity that uses linework to express the harmony of daily practice (each of the six lines represents one component of the Via Ritual). Where many wellness companies are steeped in pastel tones and “zen” messaging, the brand we created for Via invites guests to think bigger and more boldly about how to access the “Via” to their goals every day.

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