Brand Identity / Website
Weldun is a boutique t-shirt line that celebrates New York City’s favorite burgers and helps fight hunger through a partnership with Food Bank For New York City.
Founder Carly Berlin was looking to create more than an apparel line, she wanted to build a hub where burger lovers could connect, engage and give back. Our job was to translate that vision into an intuitive e-commerce site that would also drive conversations around the brand, its mission, and the food it celebrates.
Inspired by Berlin’s t-shirt designs, we created a site that is simple, clean and sprinkled with in-the-know references to NYC burger culture.