Ceres Imaging

Brand Strategy / Brand Identity / Website / Collateral

Ceres Imaging is an Oakland-based agtech company that uses aerial imagery and data analytics to help growers farm proactively.

Founded in 2014, Ceres quickly established itself at the forefront of agricultural innovation. We developed a fresh brand strategy that reflects the company’s pioneering approach and scientific orientation while also staying true to its “farmers first” mantra. The “Solutions in sight” tagline encapsulates Ceres’ process of transforming complex data into actionable insights.  

The colors of the pixelated leaf-shaped icon were inspired by the visual spectrum used in aerial imaging. When broken down, the tiles of the leaf can be rearranged in a variety of ways to create patterns and icons and showcase images, creating a graphic system that provides flexibility and opportunity.